In good company.
DAMA is present in 280 boutiques across 25 countries.
These are boutiques that set the tone in their area: they spot trends early and choose brands that sell with a healthy margin, rather than simply staying on the rail.
For bridal retailers
For every sample gown, our partners ordered another 2.6.
This is not a slogan - it is data from our spreadsheet. For every sample gown a partner brought into their boutique, there were 2.6 repeat orders over the season. For the previous collection, the figure was 2.4.
That is the average. Our ten best boutiques finished the season at 5.06 - same collection, same price list, same terms.
8 gowns to start, 29 sold by the end of the season - and 48 in the best boutiques.
- Partner boutiques
- 280
- Countries
- 25
- Annual re-order rate per sample gown
- 2.6×
- The same rate across our ten best boutiques
- 5.06×
We have European roots, though you can find us all over the world.
280 boutiques carry DAMA, across 25 countries - most of them in Europe, and a growing number well beyond it.
We choose the shops that lead their region: quick to pick up a trend, and carrying labels that sell at a proper margin rather than hang on the rail. The smaller shops watch what those boutiques stock - and follow.
Beyond Europe, we have partner boutiques in Australia, the United States, Brazil, South Africa and China.
One boutique in each area. Yours may still be available.
What we do, what we do not do and what we will not promise.
Every supplier will tell you what they can do. Few will tell you what they cannot - and those are usually the issues that cost the most later. We show you both sides before you lose your time.
We do
- We work with boutiques that want to lead their local market. Ambition, a good reputation among brides and a plan that goes beyond one season - that is what we build a partnership on. Before we reply, we read the boutique’s reviews. Always.
- We help you out of trouble. A gown lost in transit, a bride who changes her mind three weeks before the wedding, a date brought forward. We ran a bridal boutique ourselves for years, so we know what those mornings can be like. We will move production, send a gown for next-day delivery and do everything we can to help that bride walk down the aisle happy.
- We protect the sales area for the styles you order - in practice, that means more than 30 km by road, measured using Google Maps.
- We leave room for a healthy margin. In our key markets, the retail multiplier is at least 2.75×. That is more than most popular brands on the rail.
We do not
- We do not pretend to be the right brand for every boutique. We have a defined price range, silhouettes and a bride we know how to design for. If your clients are looking for something else, we will say so in the first email - not in September, when the sample gowns are already hanging in your boutique.
- We do not offer made-to-measure gowns, copies, white label or individual designs. We make gowns in standard sizes, not to the figure of a client we have never met. The boutique is responsible for the final fit.
- We do not sell wedding gowns directly to brides or discuss their orders with them. We only accept orders through partner boutiques, who are responsible for looking after their brides.
- We do not accept orders by phone or WhatsApp. We do not want to make life difficult, but a boutique selling hundreds of gowns a season needs an ordering process where nothing is misunderstood and every order includes all the details. That is what our dedicated B2B platform is for.
In their own words
“The rail I worry about least.”
We opened with eight in April and had re-ordered nineteen by September. The two we could not keep on the rail were Ellie and Claire.
“The photographs sold the dress before the bride arrived.”
The media pack goes straight to Instagram. Brides come in asking for the gown by name - that has never happened to us with another label.
“Twenty-four hours, every time.”
I ask about a change, I have the answer and the price the next morning. With two of my other labels I wait a week and then chase.
Frequently asked questions
Where are you from, where do you produce, and where do you ship from?
We design gowns in Warsaw and make them in our Warsaw atelier and with production partners in several other countries. We are responsible for the design, materials and quality of the sewing. Every gown is checked and shipped from Warsaw (EU).
What is the minimum order?
An order from a new collection starts with 8 sample gowns. We can present the most popular styles, review the collection together and discuss the selection for your boutique.
What can you change on a gown?
We accept orders with modifications. We make gowns in every size. Sizes 48 and above carry a 10% surcharge, except for gowns from collections dedicated to larger sizes. We accept split-size orders. We use seven cup sizes and more than ten cup types. Most modifications are listed in the price list you receive with our partnership terms, making work in the boutique easier. We provide written quotes for all individual modifications within two working days.
What are your lead times, and can I get a gown faster?
Our standard production time is 4 months, but we accept rush orders. If the wedding is sooner, please contact us before placing the order so we can confirm what is possible for the chosen style.
Where can we meet you, and do you run trunk shows?
We show every new collection at European Bridal Week in Essen and at Barcelona Bridal Fashion Week. Beyond those we exhibit in Italy, the United States, Poland and the UK. Trunk shows we do run - write to us and we will arrange one for your shop.
What does shipping cost, and where do you ship?
We work with all recognised courier companies and choose the best delivery option for each address. Within the EU, delivery usually takes one to two days and costs €19 for up to four gowns. Outside the EU, we quote each shipment individually. We currently deliver to 25 countries, and that number grows every year.
How do you invoice?
In EUR, USD or GBP, by bank transfer or card. New collection orders are 50% on order and 50% before dispatch; gowns ordered for a named bride are paid before shipment, with no deposit.
How do I place an order?
We put together your first order with you by email or at a trade fair, style by style, so nothing is left to guesswork. Subsequent orders go through your B2B platform, which opens when your sample gowns are dispatched. Stock levels, prices, confirmations and a written record of every order are all in one place. We confirm within 24 hours. Each repeat order includes your reference number or the bride’s surname and the wedding date, so the order is not matched to the wrong gown.
What if a gown arrives and something is wrong?
Please send photographs to orders@damacouture.com on the day you unpack the gown. We reply within 24 hours and clearly explain the next steps.
One boutique in each area.
Yours may still be available.
We offer a 30 km exclusive territory, measured by the actual driving route in Google Maps. That is the minimum. Partner boutiques are usually more than 50 km apart.
What will you see?
- AVAILABLE
- There is no DAMA boutique within 30 km. The region is available.
- TAKEN
- One of our partners operates in this region. It is still worth getting in touch - we review territory boundaries and our partner list each season.
- WE WILL CHECK
- Some addresses are close to our minimum distances. We will check before we reply.
Already a DAMA partner? Please write to your usual contact.
Check your region
What happens after you send the form?
